About Us

We Make Things That Make People Feel Something.

Welcome to Bloom In Paint — a handmade art studio born out of a deep, obsessive love for clay, colour, and the belief that every home deserves something made with real human hands.

We are based in Vadodara, India, and everything you see in this store — every keychain, every mug, every plaque, every vase — was sculpted, painted, and finished by hand. No machines. No mass production. Just hours of quiet, focused, deeply intentional work.


Our Story

It started the way most real things start — not with a business plan, but with a feeling.

[FOUNDER NAME - Ayushi Mittal Goel] picked up clay for the first time not because she wanted to start a brand, but because she needed to create. What began as a personal practice — a way to slow down, make something tangible, and find beauty in detail — slowly became something that others wanted to bring into their own homes and lives.

The first piece left the studio as a gift. Then another. Then people started asking where they could buy one.

And so this was born — not as a business first, but as a studio first. A place where art is made before it is sold.

Today, we create across two mediums that we are completely devoted to:

Clay Art — air-dry clay sculpted into keychains, photo frames, trinket dishes, mugs, vases, bottle art, name plates, decorative trays, candle holders, and more.

Resin Art — jewellery-grade and casting resin used to create luminous, glass-smooth keychains, trays, coasters, jewellery, and decorative pieces — often with embedded botanicals, glitter, gold foil, or hand-painted elements trapped inside forever.

Every single piece begins with an idea, moves through hours of hand work, and ends with something that has never existed before and will never exist again in exactly the same way.


What We Make

🎨 Clay Art

Our clay work spans an enormous range — from tiny, glossy kawaii keychains to large-scale sculptural vases covered in hundreds of individually hand-sculpted flowers. Every petal is placed by hand. Every face is painted by hand. Every texture is created by hand.

Our clay pieces include:

  • Keychains & Bag Charms — kawaii characters, fruits, bows, ghosts, avocados, hearts, mushrooms, evil eyes, and more
  • Photo Frames & Stands — rose gardens, red bows, "forever" bases, and custom romantic frames
  • Decorative Trays & Dishes — koi pond trays, lotus pond dishes, oyster shell ring dishes, lips trinket trays
  • Mugs & Drinkware — our enchanted forest owl mugs, rose cottage fairy house mugs, and rose & tulip mason jars — each a collector's piece
  • Bottle & Vase Art — black bottle vases covered in 3D clay flowers, colourful floral matkas, statement urn vases
  • Candle Holders — ribbed coil holders, bow-shaped holders, and sculptural bases
  • Wall Art & Plaques — Gayatri Mantra plaques and canvases, custom name plates, enchanted forest door boards
  • Spiritual Decor — Pichwai-style canvas paintings, Shubh Labh torans, mantra wall art
  • Home Decor Sculptures — lip vases, planter urns, lotus pond centrepieces, heart lollipop bouquets

✨ Resin Art

Resin is a completely different world — liquid, luminous, and permanently capturing whatever you place inside it. Our resin work is precise, patient, and endlessly beautiful.

Our resin pieces include:

  • Resin Keychains — with embedded flowers, glitter, gold foil, and hand-painted backs, sealed to a glass-smooth finish
  • Resin Coasters & Trays — functional and decorative pieces with geode patterns, ocean themes, floral embeddings, and custom colour palettes
  • Resin Jewellery — pendants, earrings, and rings with embedded botanicals, leaves, and pigments
  • Resin Frames — photo frames filled with resin for a dimensional, gallery-quality look
  • Custom Resin Pieces — made entirely to your vision, colour scheme, and occasion

Both mediums share the same commitment: every piece is made with full attention, full care, and full heart.


Why Handmade Matters

In a world where everything can be manufactured, replicated, and delivered in 24 hours, we choose to make things slowly.

When you buy something from us, you are not buying a product that came off a line. You are buying something that someone sat with, thought about, touched with their hands, and sent out into the world hoping it would find the right home.

Handmade things carry energy. They carry story. They carry the quiet proof that a real human being cared enough to spend hours making something beautiful for someone they may never meet.

That is what we believe in. That is what we make.


Our Values

🤍 Handmade, Always Every item in our store is made entirely by hand. We do not use moulds for character faces, machine-press flowers, or outsource production. What you receive is what we made — with our hands, in our studio, with intention.

🌱 Made to Last All our clay work is sealed with high-quality gloss or matte resin finishes for durability. Our resin pieces are made with jewellery-grade casting resin. We make things that are meant to stay in your home for years.

🎁 Made for Gifting Some of our most loved pieces were bought as gifts — for weddings, anniversaries, birthdays, housewarmings, Valentine's Day, Diwali, Raksha Bandhan, and just because. We take pride in making gifts that genuinely move people.

💌 Custom with Heart We love custom orders. Whether it's a name plate with your family name, a photo frame with your couple photo, a personalised "forever" stand, or a completely custom resin piece in your favourite colours — we approach every custom order as its own creative project.

📍 Proudly Indian, Proudly Handmade We are based in Ahmedabad, Gujarat — a city with a long and proud tradition of craft and artistry. We carry that tradition forward in our own contemporary, colourful, completely personal way.


Custom Orders

Custom orders are one of our greatest joys.

We can create custom name plates with your family name, personalised photo frames with your photos, custom colour resin trays for your home aesthetic, bespoke clay sculptures for specific occasions, and corporate gifting sets for businesses that want to give something genuinely memorable.

For custom orders, please reach out to us at: 📧 [aashimittal1998@gmail.com] 📱 Instagram: [@bloomstick_in_paint]

We'll walk you through the process, timeline, and pricing. Custom pieces typically take [2-5] business days from confirmation of design and payment.


From Our Studio to Your Home

Every order from our store is packed with care. Fragile clay and resin pieces are individually wrapped in bubble wrap, cushioned with foam, and packed in boxes sturdy enough to protect your piece through its entire journey.

We want what arrives at your door to look exactly as beautiful as what you saw on our page — and to arrive in the same condition it left our hands.

We currently ship across India, and are working on expanding our reach soon.


A Note from Me

"I started making things because I couldn't stop. Clay and resin have a way of pulling you in — once you start shaping something with your hands, it becomes impossible to stop seeing the world as full of things waiting to be made.

Every piece I put out into the world is a piece of me. Every flower sculpted at 2am, every resin pour carefully watched, every colour choice agonised over — it all goes into the thing you receive.

I hope whatever you bring home from this store makes you smile every time you see it. That's the only goal I've ever had."


Connect With Us

We love hearing from you — whether it's a question about a product, a custom order inquiry, feedback, or just to say hello.

📧 Email: [aashimittal1998@gmail.com] 📱 Instagram: [@bloomstick_in_paint] 📍 Virtal Studio: Vadodara, Gujarat, India

Response time: within 1–2 business days


Every piece is handmade. Every order is personal. Every customer matters.